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Home»Cycle Race»Ineos Grenadiers’ ‘Chief Morale Officer’ Cameron Wurf to continue balancing act
Cycle Race

Ineos Grenadiers’ ‘Chief Morale Officer’ Cameron Wurf to continue balancing act

SportsNewsBy SportsNewsJanuary 30, 2023No Comments4 Mins Read
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From Paris-Roubaix and unbound gravel to the Giro d’Italia, Tour de France, Vuelta a Espana and everything in between when you>”,”name”:”in-content-cta”,”type”:”link” }}”>join from outside+.

Cameron Wurf will continue to wear his road racing and triathlon hat for the 2023 season at Ineos Grenadiers.

The 39-year-old Australian begins his season at the Cadel Evans Great Ocean Road Race on Sunday, and will continue his balance between racing the world’s top triathlon and helping the elite men’s WorldTour team when he can.

Wurf signed a one-year contract extension to race through the 2023 season in Ineos Grenadiers colours.

“I’m excited to spend another year with the team and for me personally, to try and piece together a season exactly as I had envisioned,” said Wurf. “It means that coming back to the roster clearly wants to be a reliable partner and will hopefully boost morale as well. Tom Pidcock calls me the ‘CMO’ of the team: Chief Morale Officer.

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Wurf brings undeniable energy and experience to any race he starts, and with the Ineos Grenadiers full of young and promising talent, he provides a vital ballast inside the team bus.

“It’s about the respect and trust of the people on the team, if they turn into a race and I’m thrown into it, knowing they believe I can do the job and contribute I am,” Wurf said in an interview. “I think I have shown that and I have been part of some great successes with the team over the years.”

Balancing Road Racing and Triathlon

Cameron Wurf celebrates winning Ironman Copenhagen. (Photo: KELD NAVNTOFT/Ritzau Scanpix/AFP via Getty Images)

Rejoined the World Tour in 2020, just weeks before the world shut down.

Based in Andorra, Wurf trains and competes around the world, both in select races on the WorldTour and in the top triathlons on the calendar.

Wurf says bike racing keeps his bicycling legs sharp for triathlons as he continues to work on bringing his running and swimming skills to Ironman level winning.

“Every year has been better and I want to continue this year,” he said. “The Ironman side has been a bit inconsistent with COVID which has made a lot of things difficult to manage.”

Ineos Grenadiers brass continues to rely on Wurf’s experience to help fill gaps in the WorldTour calendar, while at the same time giving him space to train for triathlons.

Last year, he was part of the winning team at Paris-Roubaix, and looks forward to a busy spring before turning to preparations for the final Ironman in the second half of 2023.

“Personally it’s really great that the team is going to give me some more freedom to do this and be on top of my Ironman preparation and when I get a clean window a nice high, whereas in the past few years I’m doing everything I can to be there,” Worf said.

His 2022 Ironman didn’t live up to expectations, finishing 11th when he was hoping to be close to the final podium and victory.

“I haven’t felt like I’ve been able to progress the way I wanted to, so I’m incredibly excited to have had the opportunity to learn from the past three years what has and hasn’t worked for me personally. And what is there as a team and find ways to be even better at it,” Wurf said of the triathlon.

“I want to be part of the big race, be part of the big success and play a big role in the success of my teammates,” he said. “I think if I can do that for the team, it will rub off on the Ironman and I’ll be a better athlete and I’ll be better prepared when I get my chances.”

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